CASE/05 / Logistics
United StatesChoosing the next markets as a network
Adjacent market clusters and an order of entry grounded in the existing network.
01 / THE ASK
The decision behind the brief.
Help a US last-mile logistics provider choose its next metro.
02 / WHAT WE FOUND
What the work revealed.
Choosing a single attractive market missed the effect of expansion on the existing network. The decision was which combination of adjacent markets to enter and in what order.
03 / WHAT WE BUILT
Choose the sequence, not a pin.
Compare with successful markets
Market similarity was assessed against the provider’s strongest existing markets.
Read the network
Proximity to the current footprint was considered alongside demand concentration across categories.
Sequence the entry
The analysis identified clusters of adjacent markets and an order of entry intended to make each following move easier to serve.
Placeholder for an approved, masked view of the delivered work.
04 / THE RESULT
Adjacent market clusters and an order of entry grounded in the existing network.
The provider received a network-based expansion sequence rather than an isolated next-market recommendation.
[CONFIRM: implementation status and any defined economic outcome. No savings figure is asserted.]
05 / ENGINEERING DETAILUnder the hood
- Market characteristics and network footprint
- Similarity, proximity and demand analysis
- Adjacent clusters and entry sequence
The confirmed approach combines market similarity, network proximity and multi-category demand concentration. [CONFIRM: datasets, weighting, spatial methods and validation]
Workflow sketch. Unconfirmed components are marked explicitly.
- [CONFIRM: stack]
A GOOD PLACE TO START